Interactive agencies and the future challenges

Amy Auerbach wrote a day or two ago about how our industry might face a problem in lacking industry professionals for a fast pace of development in our industry. I have to say that I share her thoughts in expressing concern about this issue given the fact that our industry is reinventing itself often and that we work in a environment that is multidisciplined as it can get. Clearly we are developing things that have a marketing soul on one hand and a strong technology base on the other, not to mentions the ever expanding list of the strategies, tactics and tools that are being invented on a daily basis. Interactive agencies are getting in so many different fields of work (marketing, PR, CRM, process organization, and so on..) that it takes a very wide array of experts to cover them.

The problem is that what we need is not a ready made expert. We need people that are able to reinvent themselves often. That want to grow with the industry and be a creative part of it. And those are hard to find...

What is you opinion on that? Are you starting to lack these kinds of people also?

http://publications.mediapost.com/

Tag: interactive agency, interactive agencies, online advertising