Nielsen/Netratings hands the Italian research to Spring

One of the things that we've learned in Berin is that the Italian IAB has chosen a new company to do their technical part of the online audience measurement project. They have chosen Spring. Actually, Italy commisioned TNS and Spring with the implementation of a new IAM System, that will cover a signifcant share of the italian market. The system will measure the usage of more than 80 portals in Italy and provide information on reach of websites and their units as well as sociodemographical data.

Tags: i-com conference, Online Media Measurement, Online audience Measurement, online advertising