Ebay as a marketing channel

In an emerging media environment there are plenty possibilities for alternative ways of doing marketing and Internet probably offers the largest number of them. There are virtually unlimited possibilities of making things in a different way, and this is probably the best thing about working in the interactive business.

EBay, for example is now being used by marketers to spread the word about new products and build buzz for their brands. Some examples include Coca-Cola that opened an eBay auction for a set of six 8-ounce custom Coke Zero bottles and Zero-inspired jewelry designed by Chris Aire, Oprah, that has used eBay for charity fundraising since 2003 and 20th Century Fox that promoted the movie I, Robot with sale of movie merchandise on eBay. BTW, an autographed Will Smith leather jacket was sold for $4,600.

But eBay is not the only way of course, there are many other possibilities. If you keep your mind open and tend not to be closed in standard procedures, you will certainly find your own way of doing things different. This is what I call creative Internet marketing.

Tag: internet marketing, eBay