SEO is better than paid search
iProspect and JupiterResearch conducted a study about the ROI on SEO and paid search among those companies that used one or both the past month. They have found out that 35% of 138 respondents are more satisfied (in terms of ROI) with optimization that with paid search (11%). 9 percent said the results were similar.
But the data that should really make us think is hidden in the answers to another question. For a lot of respondents don’t measure ROI (21 percent), could not measure it (10 percent), or were unable to distinguish between ROI for paid links and optimization (14 percent).
Tag: SEO, ROI, paid search
