InterAct - The online marketing blog

Sunday, September 11, 2005

Weekend in review

Skype is getting hotter everyday. There a bunch of companies that are trying to lay hands on it, but it is playing hard to get. But not everybody likes Skype. The China's Telecom has started to block access to Skype because of the clear threat to it's revenues.

IP-based TV is also getting hotter day by day. It's expected that 32 million subscribers will be watching TV provided by telecommunications providers in 2009. At the end of 2004 the number was 1.6 million.

And Nielsen//NetRatings has unveiled his new audience counting method, that relies in combining information about cookie deletions from Nielsen//NetRatings' consumer research panel with Web sites' raw visitor numbers, as determined by SiteCensus, Nielsen//NetRatings' analytics tool.