InterAct - The online marketing blog

Friday, September 09, 2005

The search - Google's critical edge

Journalist John Battelle just published a book titled "The search". It is a result of three years of backstage information haunting on how Google got so big

"Increasingly search is our mechanism for how we understand ourselves, our world and our place in it. It's how we navigate the one infinite resource that drives human culture: knowledge."

Read the article...