And you wonder why blogs are so important?

Crazy idea using blogs for marketing. In fact, how many of you were very much surprised when businesses went towards the corporate blogs. Well, the simple logic of these investments is now getting clearer day by day.

Of course blogs are very much like the traditional »mouth to mouth marketing«, only they are faster and easier to reach. But the most important thing is that they are written, so they can be reached 24 hours per day. In that way opinion leaders have gotten even more power to influence people all over the world.

But this is not all. As comScore Networks just reported this week, the blogers have got themselves a wonderful audience. There is about 50 million of them in America representing about 30 percent of the total U.S. Internet population. And they are, compared to the average Internet user, significantly more likely to live in wealthier households, be younger and connect to the Web on high-speed connections. Pretty impressive. Blog readers also visit nearly twice as many web pages as the Internet average, and they are much more likely to shop online. So, do not wonder why any more, use them in your favor.