Apple - the mobile pioneer?

It's easy to say that Mobile is the next big thing in Interactive marketing. But just a few of the biggest players seem to believe it. If we don't count the obvious search engine, one of these few companies is certainly Apple.

You have already heard of the I-tunes phone, that was build by Motorola Inc, but for Apple this is probably only the first step. Other mobile oriented companies are tying to move the music business to mobile. Obviously, everybody is expecting the most of that, but Apple seems to be ahead for now. The company is so entusiastic about this, that is apparently not asking any revenues from the phone selling.

Many big mobile provides are already taking huge steps in that direction. Vodafone for example has a music downloading service for their UMTS users. So, we can expect huge steps in this direction very soon...

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