The local online marketing future
According to the latest Research and Markets report, the online local advertising is fastly gaining ground manking it the hottest thing on the market. Some sites are registering 50 to 100 percent increases in ad revenue over 2004.
So, the expectations of Yahoo, Google and others, who have joined the "local search movement" could very well be fulfilled (spending by local businesses on paid search is expected to rise 161 percent next year). Local online marketing is getting stronger day by day and this is good news for the local media and site owners, for serving this kind of information really needs local business insights.
And, BTW, JupiterResearch reports that online local advertising will reach $3.2 billion this year, a 26 percent increase from 2004. In the next five years, the local market will continue double-digit growth, with 11 percent gains, compounded annually, to take the market to $5.3 billion in 2010.
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