Will MSN UK be blacked out?

Yes, the msn.co.uk has agreed that it will serve an page takeover ad from Optician Specsavers. The ad will cause MSN UK users to see a completely blacked out screen with a single light switch that illuminates to reveal the Specsavers marketing message.

Congratulations to I-level agency who closed the deal, but I am wondering about the impact on the users. We will see (and read) about it. If you came across the ad, leave your comment.

Tag: i-level, online advertising