I-Com - Day two

The best thing about today's program has absolutely been the "interactive parts" of the conference. They were called interactive sessions and were actually a pretty two-way method of discussing the issues. The interesting thing is that we have localized some pretty important issues on witch our industry should be moving.

All I-com participants

Among them I would emphasize the different ways to tackle the issue of bringing more investments in to the online advertising (and things relating to this issue: standardization, talking in a language that would be easily understood by media planers, and so on..) and the cookie deletion issue.

Tags: i-com conference, Online Media Measurement, Online audience Measurement, online advertising